“We’re trying to do this with the best minds anywhere in the world.”
– Jeff Immelt, chairman and CEO, General Electric
As concussion woes mount, NFL and GE announce major brain study
Speaking at a news conference in New York City, Roger Goodell, commissioner of the NFL, joined Jeffrey Immelt, the chief executive officer at General Electric Company, to announce a 4-year, $60 million plan to create new image technology that will help detect, treat, and even prevent brain injuries. According a YouWager news source, General Electric will spend $40 million manufacturing a unique system to aid in diagnosing head trauma, and along with the league, and sponsor Under Armour Inc., it will spend as much as $20 million on research to find new ways for improvements in helmets and safety equipment.
As YouWager’s dedicated NFL football betting fans know, fears about the effects of concussion related injuries continue to grow, in the sports betting world, and now the NFL and GE say they are partnering an effort to make major improvements in the diagnosis and treatment of brain injuries. The $60 million outreach program will enlist the country’s top neurologists. The effort, they say, should bring new developments in brain research that will benefit sports, the armed forces, and the general public.
Kevin Plank, the CEO of Under Armour Inc., told YoUWagwer’s source, “The fact today is that safety is not that cool. Our job is to change that.” Plank added that one obstacle was the fact that athletes often minimize injuries to keep playing their positions.
But many in the online betting community are becoming very concerned about brain injuries. Aside from their effect on game performances for NFL teams, not that much has been known about the long-term effects that appear later in life. There has been sad news of suicides and long-term suffering among former players that were extremely popular with YouWager’s serious NFL football bettors.
The National Football League currently faces a class action suit with 4,000 former NFL football players and their wives. The lawsuit accuses the NFL of hiding information about brain injuries. In the 2012 NFL Football wagering season, the league took a tougher stance with rules that require more examination for concussions, before an injured player is allowed to return to the field.
The U.S. Army Surgeon General, Patricia Horoho, told YouWager’s source that there were as many as 250,000 brain injuries in the army since 2000. 84 percent of the injuries were not related to combat, she said. There is hope that the new research initiative will discover something scientists call“genetic markers.” These indicators could possibly even reveal a person’s vulnerability to specific types of brain injuries, and aid medical professionals in managing and treating them.
The joint project between the corporations and the National Football League forms one of the largest partnerships in private-industry for a public health care study. According YouWager’s source, a study in 2010 by the U.S. Centers for Disease Control and Prevention (CDC) revealed that in the U.S., every year emergency rooms treat as many as 173,000 temporary brain injuries.